Senior Product Manager - Subscriptions (Premium Desirability)

Spotify's mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. The Subscriptions Mission builds and evolves Spotify's subscription products and marketplace experiences to drive sustainable user and revenue growth globally. We focus on awareness, acquisition, activation, retention, and monetization strategies that help users unlock the full value of Spotify while enabling the business to scale efficiently and responsibly. This role focuses on the awareness, acquisition, and activation layers of the Subscriptions Mission, making Premium feel unmissable to free users long before a purchase decision. You'll own the strategy for how users discover, understand, and develop intent for Premium value, partnering closely with product, design, engineering, research, marketing, and data science to shape the moments, surfaces, and experiences that drive consideration across markets and segments. What You Will Do • Own the product strategy and roadmap for Premium awareness, acquisition, and activation, helping more listeners discover its value and take the next step toward subscribing. • Lead the discovery, development, and launch of consumer-facing product experiences, from early ideas and testing through to global rollout. • Shape how people experience Premium across Spotify and partner channels, creating engaging journeys that…